Privacy Policy
Last Updated: 2026
Baskerville Arms ("we," "us," "our," or "Company") operates the website baskervillearms.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in connection with our website and services.
Please read this Privacy Policy carefully. By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.
Information We Collect
We collect personal data in various ways:
- Contact Information: When you voluntarily provide it (e.g., name, email address) through contact forms or newsletter subscriptions.
- Technical Data: IP address, browser type, operating system, device identifiers, and pages visited on our Site.
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar technologies.
- Usage Data: How you interact with the Site, including referral sources, links clicked, time spent, and content accessed.
- Affiliate Tracking Data: Information necessary to track affiliate referrals and commissions, including unique identifiers and conversion data.
How We Use Information
We use the personal data we collect for the following purposes:
- Analytics and performance monitoring to understand Site usage patterns
- Affiliate tracking and commission calculation
- Site improvement, optimization, and security
- Responding to your inquiries and communications
- Compliance with legal obligations
- Marketing communications (where you have consented)
- Fraud prevention and abuse detection
Cookie Policy
We use cookies and similar tracking technologies on the Site:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track usage patterns and Site performance (e.g., Google Analytics).
- Affiliate Cookies: Enable affiliate tracking and commission attribution.
- Marketing Cookies: Support retargeting and promotional activities.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Site functionality. For more information, visit www.allaboutcookies.org or www.youronlinechoices.eu to opt out of targeted advertising.
Third-Party Links
The Site contains links to third-party websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of third-party sites. We strongly recommend reviewing their respective privacy policies before providing any personal information or engaging with their services. This Privacy Policy applies only to baskervillearms.com.
Your Rights
Under UK GDPR and UK Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your data.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Object to certain processing activities, including direct marketing.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
If you are a US resident, certain rights may also apply under the California Consumer Privacy Act (CCPA) or similar state laws, including rights to know, delete, and opt-out of data sales.
Data Retention
We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. Affiliate tracking data is typically retained for the duration required by affiliate programs and applicable law. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: privacy@baskervillearms.com
Website: baskervillearms.com
We will respond to your request within 30 days, as required by applicable law.